Become a Pinterest Manager and Earn up to $1000 per month

Do you have what it takes to become a Pinterest manager? Find out if it's a good side-hustle for you.

Last Updated: March 17, 2021

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When I discovered Pinterest, I was in awe. Little did I know that it's more than just pretty aesthetic pictures and DIY stuff.

Pinterest is becoming the leading visual platform to display graphic arts and a smart way for businesses to promote their brands.

Moreover, if you are up for narrowing down your niche when it comes to virtual assistance, you might consider to become a pinterest manager.

So what exactly is it, and how to become one? Let's find out!

What is Pinterest, and what is a Pinterest Manager?

To be clear, Pinterest is not only a social media app. It works like Google which is a search engine. Besides, a personal Pinterest account or board is different from setting a business account on Pinterest.

Sure, you can save pictures from Pinterest, find inspirations and ideas suited to your interests and hobbies; however, you can also use the platform itself to direct viewers to your website, thanks to backlinks. Thus, boosting traffic, driving sales and potential leads straight to your website.

Furthermore, Pinterest is arranged in fashionable boards to categorize each pins or images, its topic, etc.

When you like an image, you pin it and save to your boards.

As for becoming a Pinterest manager, your task is to help businesses and business owners promote their products, services, or website through the Pinterest platform. Think of it as marketing with the help of Pinterest.

Especially in today's rapidly changing market, staying relevant and not getting left behind is the new norm. Every business must establish a presence in various social media networks or platforms. Therefore, having a presence or authority on Pinterest is one way.

How to become a Pinterest Manager?

Were you thinking of becoming a Pinterest manager as too much hard work? Well, think again! Here are five easy steps to start your journey to Pinterest.

Step #1: Decide whether it's the right niche for you.

I mentioned earlier that to become a Pinterest manager is one way to open up doors of opportunities for you to work from home, a.k.a virtual or remote assistance and freelancing.

As you know, there are so many skills you can master and services you can offer, but to become a Pinterest manager should no doubt be on your list.

If you know how to curate visually appealing ads, design click-worthy pins, and at least basic copywriting, then this might be the one for you.

Step #2: Learn. Learn. Learn and learn again.

Whether you have a piece of background knowledge in Pinterest or not, you should strive to learn everything you can about Pinterest.

You can explore the platform itself, watch Youtube tutorial videos, and read informative blog posts like this one.

There is no shortage of valuable free information out there and you can learn it by yourself provided with the right motivation.

Besides, there is an online course you can take to become a Pinterest manager. Nevertheless, it's always worth it to invest in knowledge. You can check out- how to become a Pinterest manager online course by Gina Horkey.

Step #3: Put it into practice.

Once you've learned basic Pinterest – creating stellar pins, writing SEO-friendly keywords, among the few, you must be ready now to apply what you've learned.

You can create your account first or take on a free trial client to assess how to work it out. Other than that, you can offer your services to a friend who has a business, or if you have your own, try it for yourself.

Step #4: Get some clients

It's now time to find your OTC or one true client! It may be challenging at first, especially when you're starting, but here are a few suggestions you can make to get some clients that will pay for your Pinterest service.

Reach out to friends and family- your own social network might refer you to someone they know too or from one of your mutuals and so on.
Pitch cold email and continue to grow your email list.
Connect with business owners and potential clients on LinkedIn and other social media platforms
Establish online presence through blogs, Facebook pages, or Instagram business accounts, etc. Then from there, interact with your target audience and engage with them.

Step #5: Be a student for life

Like many other online platforms and business strategies, everything is ever-changing. Learn to adapt and be tuned to the hottest trends in marketing and business tactics.

Start with what you know and learn as you go.

Embrace learning, improve your skills, upgrade your services. You can also provide excellent customer service and become an expert that clients will ultimately rely upon. In doing so, clients will keep coming back for more.

How does it work?

Aside from the listed above, here are other responsibilities of a Pinterest manager:

Schedule pins through various scheduling tools such as Tailwind, Viraltag, Hootsuite, Buffer, and more.
Primarily managing the Pinterest profile of the clients and other social media apps.
Make use of Pinterest analytics.
Write SEO-friendly, rich keywords for descriptions.
Uploading pins and finding other content that will fill the client's objectives.
Provide copywriting that will ultimately lead customers to click a pin or directed through the client's website.
To become a Pinterest manager is a remote job so that you can work from home anytime or anywhere you want.
Flexible amount to charge a client.

Things to do to become a successful Pinterest Manager

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With over 450 million monthly active users, there's no doubt that to become a Pinterest manager is an in-demand freelance gig anyone can try on.

So, if you're looking to add Pinterest management as one of your services as a virtual assistant or make it your expertise, here are a few best practices and tips to keep in mind.

1. Aligned with marketing objectives

Before you pitch to your client, make sure that you know the client and his business' marketing goals. There is a couple of outcomes a client wants to see in utilizing Pinterest for their marketing efforts. It can be to drive sales, brand awareness, boost website traffic, sales page, or introduce their product.

Ensure that you are aware of all of these and have the knowledge to execute them through Pinterest. Don't forget to include CTA or call-to-action copy in every pin or description you'll make.

2. Pinterest and client or business website should go hand in hand

Keep in mind that Pinterest's job is to drive traffic to the client's website, but converting those traffic into leads and possible sales is the business website's reach.

As a Pinterest manager, guide your client towards the right set-up of Pinterest. You should also put the correct Pinterest tag, enable rich pins, and confirm the website link and other connected accounts.

Communicate with the client and share with them how Pinterest will work for the best, what the metrics are saying, and so on.

3. Interpret insights and analytics plus research

Make use of Pinterest or Google analytics and interpret the results to your clients. You should be able to translate these insights and relative information in a way that they will understand. From there, you and the client can respond to what should be the next move you'll make or initiate campaigns and other promotions.

Moreover, always do your research. Join boards for collaborative purposes and remember, users, are hanging out at Pinterest to capture ideas or content and get inspiration. Additionally, be original and creative, do not copy other people's work.

4. Content creation, graphics, and scheduling

You do not need to be a full-blown graphic artist to provide pins. Tools like Canva lets you curate visual content more accessible, with rich templates to get you started. Plus, you do not need to log in to Pinterest every single time as well. Schedulers like Tailwind will do the work for you.

It's a combination of the right font, the overall appearance of what you visualize a pin should be, and of course, include the keyword.

On the other hand, if the client has a dedicated graphic artist, you can reach out to them and layout your Pinterest strategy plans.

Remember, your client's brand should be viewed as a content curator that people will follow on Pinterest and not just some random account that will reiterate what other competing brands are doing.

Why become a Pinterest Manager?

Businesses can't afford to ignore Pinterest. With 89% of people using it to plan for their next purchase, Pinterest can provide value to a company.

It would be best if you become a Pinterest manager because it's a great way to make extra money or you can choose to make it your full-time business.

Aside from that, you can work in the comfort of your home and save money from commute fares. You make your own schedule and work anytime you want.

Furthermore, you work closely with clients to understand their goals and increase their sales or presence in the online world. More readers on your website translate to grow email lists, more sales, etc.

Having a Pinterest marketing skill is one way to stay relevant and offer more services to your clients.

However, one downside is it can be time-consuming, especially if the client's business is relatively new and there's a lot of work and initiative to see how it will grow.

What does it do?

Here are some of the things a Pinterest manager do:

Create a Pinterest marketing strategy for clients
Coordinate company objectives to match Pinterest initiatives (broader outreach, increased sales, online presence, etc.)
Utilized data analytics from Pinterest
Optimized existing pins
Create promoted pin campaigns, and keep track of the results.

How much does a Pinterest Manager make?

Glad you asked! You can charge $20-$50 per hour for starters, say for 20 hours of work in a week. Experienced Pinterest managers charge even higher than that and can earn up to $1000-$3500 earnings per month.

The good thing about it is that you are not restricted to how many clients you want to work with. But, a word of advice though, learn to manage your time flexibly, stay focus and try to become productive as much as possible.

Since becoming a Pinterest manager also means flexible potential income, you can create packages based on the list of responsibilities and tasks or, in simple words, services you can provide. For complete beginners, you can charge $30-$50 per hour and max up to $75-$100 hourly.

Don't forget to include the time it'll make to curate all Pinterest services and weekly or quarterly reporting with the client.

Final thoughts

Overall, whether you want to focus on the Pinterest management niche and offer it to clients or use it in achieving goals for your own business, it's absolutely doable and a great way to earn income on the side.

Moreover, you can do it part-time side-hustle or make it your full-time job. It's all up to you.

Becoming a Pinterest manager is easy and would only take time and knowledge investment to start up. There is no required previous experience, although this can increase your base pay and clients.

Besides, this side-hustle is ideal for students, stay-at-home moms, career shifter, or anyone wanting to explore the power of Pinterest marketing.

Always remember practical tips we offer to thrive in the Pinterest niche, and you're good to go.

You can bookmark this post to go back for later readings or share it with someone you know might be interested to become a Pinterest manager.

For more side-hustle ideas and tips, check out other posts in our blog. Don't forget to subscribe to receive more valuable information like this and share your thoughts with us!

Nonetheless, it's an absolute delight to share with you what we know about boosting your finances and everything related to it. Happy reading!

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